Digital Marketing Specialist (SaaS/ E-Commerce)
Published date: 2024/01/10
- Location: Gurugram, Haryana, India
Key responsibilities:
• Develop and execute a comprehensive marketing plan to drive growth.
• Create and manage marketing campaigns across various channels, including email, social media, PPC, and content marketing.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Develop and maintain relationships with key partners, industry influencers, and thought leaders.
• Work closely with the product team to develop messaging and positioning for new features and products.
• Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns and optimize performance.
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
Good To Have:
• Bachelor's degree in marketing, business, or a related field.
• Prior 3 years of experience in SAAS marketing, preferably in the eCommerce industry.
• Strong knowledge of WhatsApp marketing automation and eCommerce industry trends.
• Data analysis and reporting to measure and optimize campaign performance.
• Experience with Shopify apps and integration with marketing automation platforms.
We offer an innovative, fast paced, and entrepreneurial work environment where you’ll be at the centre of leading change by leveraging technology and creating boundless impact.
If this role interests you, please feel free to apply through hr@peoplegene.in
• Develop and execute a comprehensive marketing plan to drive growth.
• Create and manage marketing campaigns across various channels, including email, social media, PPC, and content marketing.
• Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
• Develop and maintain relationships with key partners, industry influencers, and thought leaders.
• Work closely with the product team to develop messaging and positioning for new features and products.
• Monitor and analyze marketing metrics and KPIs to measure the effectiveness of campaigns and optimize performance.
• Collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
Good To Have:
• Bachelor's degree in marketing, business, or a related field.
• Prior 3 years of experience in SAAS marketing, preferably in the eCommerce industry.
• Strong knowledge of WhatsApp marketing automation and eCommerce industry trends.
• Data analysis and reporting to measure and optimize campaign performance.
• Experience with Shopify apps and integration with marketing automation platforms.
We offer an innovative, fast paced, and entrepreneurial work environment where you’ll be at the centre of leading change by leveraging technology and creating boundless impact.
If this role interests you, please feel free to apply through hr@peoplegene.in
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