Digital Marketing specialist/ Manager

Published date: 2026/11/09
  • Location: Noida, Uttar Pradesh, India
Responsible for the development of the Shopify Plus platform, themes, liquid programming language and corresponding apps.

Design UX based from our brand standard and style guide.

Implement system integrations that are crucial to our success, special with our ERP.

Building out custom Shopify themes and modifying pre-existing theme.

Expert knowledge of Shopify & Shopify Plus theme modification (liquid) and Shopify APIs, and App methodologies and limitations.

Contribute in the development of open source software, HTML5 / CSS / JavaScript, and common web technologies integral to building seamless multi-channel experiences.

Knowledgeable in SEO principles.

Developing testing plans and troubleshooting issues related to e Commerce issues. Conducting root cause analysis and determining/developing corresponding action items.

Implement advanced debugging techniques and usage of browser developer tools.

Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting.

Create and execute SEO strategies to increase organic traffic.

Customer journey development including retargeting, nurture and lead scoring.

Measurement and reporting of marketing activities and general website performance utilizing Google Analytics and other tools.

Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, etc.
Company Name: Saltoro Coffee Roasters

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