Digital Marketing Specialist

Job Summary: We are seeking a skilled and experienced Digital Marketer to join our team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to enhance our online presence, drive traffic to our website, and generate leads. The Digital Marketer will collaborate with various teams to optimize campaigns, analyze data, and provide recommendations for improving online marketing efforts. Responsibilities: · Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. · Manage and optimize website content and landing pages to increase traffic, engagement, and conversion rates. · Conduct keyword research and implement SEO best practices to improve organic search rankings and increase website visibility. · Create and manage social media strategies to grow followers, enhance brand awareness, and drive engagement. · Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance tracking. · Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, and campaign performance, to identify trends and make data-driven decisions. · Collaborate with internal teams, including design and content, to create compelling and effective marketing materials and assets. · Stay up to date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to drive results. · Utilize marketing automation tools to streamline processes and improve campaign efficiency. · Measure and report on the effectiveness of digital marketing campaigns to key stakeholders. Requirements: · Bachelor's degree in marketing, communications, or a related field. · Proven work experience in digital marketing, including managing campaigns and optimizing digital channels. · Strong understanding of digital marketing concepts, strategies, and tactics. · Proficiency in using digital marketing tools, such as Google Analytics, SEO tools, email marketing platforms, and social media management tools. · Experience with content management systems (CMS) and customer relationship management (CRM) platforms. · Knowledge of HTML, CSS, and web design principles. · Analytical mindset with the ability to interpret data and make data-driven decisions. · Excellent written and verbal communication skills. · Strong organizational and project management abilities. · Ability to work independently and collaboratively in a fast-paced environment. Working hours: 9:30 AM to 5:30 PM Working days: Monday to Friday Location: Delhi Job Type: Full-time Salary: ₹20,000.00 - ₹40,000.00 per month Benefits: • Leave encashment Schedule: • Day shift Supplemental pay types: • Yearly bonus Experience: • total work: 1 year (Required) Work Location: In person