Digital Marketing Specialist

Job Overview: The Performance Marketing Specialist will be responsible for managing and optimizing our online advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), driving customer retention strategies, and overseeing our Direct-to-Consumer (D2C) sales efforts. The ideal candidate will have a strong background in performance marketing, a data-driven mindset, and a passion for achieving business objectives. Key Responsibilities: 1. Google Ads: Develop and implement a comprehensive Google Ads strategy to achieve brand objectives. Launch and optimize search, display, video, and shopping campaigns. Conduct thorough keyword research and optimize ad copy and landing pages. Monitor and improve the Quality Score of ads. 2. Meta Ads (Facebook & Instagram): Develop a comprehensive Meta Ads strategy targeting both Facebook and Instagram platforms. Design campaigns tailored to different audience segments. Collaborate with the design team to create engaging ad creatives. Utilize Facebook's audience targeting tools and create custom and lookalike audiences. 3. Retention Marketing: Segment the customer base and design campaigns to re-engage existing customers. Develop and manage loyalty programs. Gather feedback from customers and implement personalized marketing strategies. 4. D2C Sales: Develop a D2C sales strategy to drive online sales and identify key customer segments. Design and implement promotional campaigns to drive sales. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Minimum of 4 years’ experience in performance marketing. Proficient in Google Ads, Facebook Ads Manager, and other relevant platforms. Strong analytical skills and experience with analytics tools. Excellent communication and teamwork skills. Ability to multitask and manage multiple campaigns simultaneously