Digital Marketing Specialist

Viral Mint is looking for Digital Marketing Specialist for Baner, Pune location (Work From Office). Experience - Freshers and 4 Years. Salary - Decent hike on current CTC. Job description: 1. Understand and analyze PPC accounts of clients and identify opportunities to scale spends and improve performance. 2. Set the right expectations of optimizing ad accounts with the clients and set Quarterly/Monthly goals. 3. Oversee the ad account hand over and prepare a checklist of the tasks that need done in order to start working on the ad accounts. 4. Co-ordinate with the appropriate stakeholders to come up with a plan of execution based on the goals set. 5. Prepare a campaign launch checklist and oversee the execution. 6. Establish and manage the strategy, tone, content, and audience understanding across all PPC campaigns. 7. Establish analytics processes for data collection and testing to identify trends and insights to provide recommendations for optimizing spend + performance. 8. Optimize digital audience targeting and segmentation by channel outlet, identifying key customer segments + prospective modeling 9. Partner with design teams to develop and optimize campaign specific creative and level up key creative rules by platform. 10. Conduct weekly calls to discuss campaign performance and brainstorm on strategies to help scale ad accounts. 11. Communicate campaign performance, insights, and opportunities with a focus on analysis and KPI metrics. Interested candidates can share their profile at pranali.chalikwar@viralmint.com #hiring #hiringalert #digitalmarketing