Digital Marketing Specialist

Salary Range: ₹340,100.00 - ₹460,000.00 per year (Please do not apply for the job if candidate is out of this salary range). Job Description: This is a full-time onsite role located in HAL 3rd Stage, Old Airport Road, Bangalore. As a Digital Marketing Specialist at Loyzo Retails India Pvt Ltd, the candidate will be responsible for develop, implement and manage marketing campaigns, promote the organization's products and service and manage various digital marketing projects on various digital platforms including Amazon, Flipkart marketplace. The candidate will primarily increase brand awareness, increase web traffic and acquire leads/customers. candidate should be multi-tasking, creative-thinker and problem-solver. Key Responsibilities: • Develop marketing strategies that align with the organization's business goals Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising. • Conduct thorough research and analysis of client industries, target audiences, and competitors to identify opportunities and develop effective marketing plans. • Manage and optimize paid advertising campaigns across various platforms, such as Google Ads, social media advertising, display advertising, etc., to drive relevant traffic, generate leads, and increase conversions. • Monitor and analyze campaign performance metrics, generate reports, and provide recommendations for ongoing optimization and improvement. • Provide guidance and support to junior team members, assisting in their professional growth and development. • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs). • Conduct market research and analyze trends to identify new opportunities and improve campaign performance. • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience. • Stay up-to-date with emerging digital marketing trends and technologies. • Develop and implement SEO strategies to improve organic search rankings and increase website visibility. • Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing, and apply relevant insights to client strategies. Additional Requirement: • The candidate must have experience in handling projects on Amazon, Flipkart and other marketplaces. • The Candidate must have experience about the product listing, catalogue and campaigns. Qualifications: • Bachelor's degree or higher in Marketing, Communications, Business or Digital Marketing. • 3+ years of experience in digital marketing and E-Commerce. • Excellent understanding of SEO, SEM/PPC, Social Media, Email Marketing, and Content Marketing. • Experience with Google Analytics, AdWords', HubSpot, and other marketing tools. • Experience with A/B testing, website optimization, and conversion rate optimization. • Experience with graphic design, video editing, and website development is a plus. • Excellent communication and teamwork skills, and ability to work in a fast-paced environment. • Strong project management skills. • Excellent written and verbal communication skills. Supplemental pay types: • Performance Bonus. • Cell Phone Reimbursement. • Paid sick time. • Paid time off. About Loyzo Retails India Pvt Ltd. LOYZO is a startup digital and e-commerce organization, started in 2023, Loyzo is developing a trusted digital online and offline platform to reach millions of customers in a faster and easier way in India's e-commerce revolution