Digital Marketing Specialist

Company Description

FABO Laundry and Dry cleaning is a franchise business that offers laundry and dry-cleaning services to customers. The company provides a turnkey business model to franchisees, which includes equipment, training, and ongoing support. The franchise business model is designed to help entrepreneurs start their own laundry and dry-cleaning businesses with a proven system and a recognized brand. Fabo Services is located in Hyderabad, India.

Job Summary:

Seeking experienced professionals with 5-6 years of expertise in Digital Marketing across Google Ads, Facebook, Instagram, and YouTube platforms.

Role Description

1) Develop and execute comprehensive digital marketing strategies, including paid campaigns, to enhance brand visibility and generate leads.

2) Monitor and analyze the performance of campaigns on various digital platforms, optimizing them for maximum effectiveness.

3) Manage and maintain a strong social media presence, engaging with the audience and fostering brand loyalty.

4) Conduct market research and competitor analysis to identify opportunities and refine marketing approaches.

5) Collaborate with the content team to create engaging and relevant content for digital marketing campaigns.

6) Utilize analytics tools to track and report on campaign performance, providing regular insights and recommendations for improvement.

Qualifications
• Social Media Marketing and Online Marketing skills
• Digital Marketing and Web Analytics skills
• Excellent communication skills, both written and oral
• Bachelor's degree in Marketing, Business Administration, or related field
• Experience in the franchise industry preferred
• Experience with Adobe Creative Suite preferred