Digital Marketing Specialist

Company Description

TechPlek Technologies is a digital transformation tech company located in New Delhi. Our roles include developing Software, Websites, Mobile apps, and UI / UX designs. We also provide digital marketing services for better user engagement. Our mission is to craft your digital future.

Role Description

We are seeking a Senior Digital Marketing Specialist to lead our Marketing team. This is a full-time on-site role located in New Delhi. The Senior Digital Marketing Specialist will be responsible for developing and implementing our digital marketing strategy, managing campaigns and measuring the success of our marketing campaigns, SEO, SEM, social media, and other digital channels, and managing a team of digital marketing experts.

Qualifications
• 4+ years of experience in Digital Marketing,
• Excellent understanding of digital marketing strategies, including SEO, SMO, SEM, PPC, marketing, Affiliate Marketing, social media, and content marketing
• Proven track record of managing successful digital marketing campaigns, achieving marketing targets and customer acquisition targets
• Creative problem solver and quick learner with excellent analytical, communication, and project management skills
• Familiarity with digital marketing tools such as Google Analytics, Hubspot, Moz, SEMrush, Ahrefs, and other software tools
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels
• Bachelor's degree or higher in Marketing, Communications, or a related field
• Experience managing a team of digital marketing experts
• Ability to work under pressure, prioritize tasks, and meet tight deadlines
• Excellent attention to detail and ability to multitask
• Strong passion for digital marketing and staying up-to-date with the latest trends and technologies