Digital Marketing Specialist

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.

Candidates with added skill of Photography, Videography, Videos Editing will be preferred.

The ideal candidate will have a passion for all things marketing and technology. Well-versed in the concepts surrounding digital marketing. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers

Plan and monitor the ongoing company presence on social media (Instagram & Facebook etc.)

Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update website

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date

Maintain partnerships with media agencies and vendors

Requirements and skills

Proven experience as Digital Marketing Executive or similar role

Excellent understanding of digital marketing concepts and best practices

Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

Photography, Videography and Video Editing skills will be an added bonus

Skills and experience in creative content writing & graphic designing

Analytical mindset and critical thinking