Digital Marketing Specialist
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
a) Proficiently manage GoogleAdwords aggressively for ROI driven campaigns and to reach out torelevant target group
b) Executetests, collect and analyze data, identify trends and insights inorder to achieve maximum ROI in paid campaigns
c) Track, report, and analyzewebsite analytics to uncover insights to drive new initiatives andcampaigns
d) Manage campaignexpenses, staying on budget, estimating monthly costs, andreconciling discrepancies
e)Optimize copy and landing pages for marketing campaigns. Work withBrand, Creative and Category teams to create and optimize creativesrequired for marketing campaigns.
f) Perform ongoing paid keyworddiscovery, expansion, and optimization
g) Research and analyzecompetitor advertising links
h)Discover and explore new sources of marketing through the onlinemedium
i) Work with SEO partnersto drive traffic, revenue and acquisitions through Organic traffic
j) Work with re-targetingpartners acrossdifferent
b) Executetests, collect and analyze data, identify trends and insights inorder to achieve maximum ROI in paid campaigns
c) Track, report, and analyzewebsite analytics to uncover insights to drive new initiatives andcampaigns
d) Manage campaignexpenses, staying on budget, estimating monthly costs, andreconciling discrepancies
e)Optimize copy and landing pages for marketing campaigns. Work withBrand, Creative and Category teams to create and optimize creativesrequired for marketing campaigns.
f) Perform ongoing paid keyworddiscovery, expansion, and optimization
g) Research and analyzecompetitor advertising links
h)Discover and explore new sources of marketing through the onlinemedium
i) Work with SEO partnersto drive traffic, revenue and acquisitions through Organic traffic
j) Work with re-targetingpartners acrossdifferent
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