Digital Marketing Specialist

Company Description

Experienzing helps businesses connect with their customers by allowing them to experience their brand story through a combination of content strategy, digital awareness, and communication expertise. Our services include comprehensive content marketing and management, brand management, digital and social media marketing to preserve and create meaningful connections between your brand and its target market.

Role Description

This is a full-time Digital Marketing Specialist role located on-site in Chennai. Daily duties will include developing and maintaining digital marketing campaigns, creating content and SEO strategy for online and social media platforms, and researching and implementing innovative digital marketing methods to enhance online visibility, customer engagement, and ROI for both our clients and the company.

Job Responsibilities

Digital Marketing Campaign Execution:
• Create, implement, and optimize digital marketing campaigns across various platforms, including but not limited to, social media, search engines, and email.
• Develop compelling content, visuals, and ad copy to engage target audiences.
• Monitor campaign performance, adjust strategies as needed, and provide regular reports to clients.
• Stay current with industry trends and best practices to enhance campaign effectiveness.

Client Account Management:
• Serve as the main point of contact for assigned client accounts, building and nurturing strong client relationships.
• Understand each client's unique goals, budget, and expectations, and translate them into actionable digital marketing strategies.
• Collaborate with clients to develop tailored digital marketing plans, ensuring alignment with their objectives.
• Regularly communicate with clients, providing updates, addressing inquiries, and managing expectations.

Data Analysis and Optimization:
• Analyze campaign performance metrics and key performance indicators (KPIs).
• Use data insights to make informed decisions and optimizations, maximizing ROI for clients.
• Conduct A/B testing and experiments to refine marketing strategies.
• Prepare detailed reports showcasing campaign results and actionable recommendations.

Content Creation and Strategy:
• Develop and curate engaging and relevant content, including blog posts, social media content, and ad creatives.
• Work with the content team to ensure content aligns with the overall digital marketing strategy.
• Stay updated on content marketing trends and incorporate them into client strategies.

Client Education and Support:
• Educate clients on digital marketing best practices and emerging trends.
• Provide guidance and recommendations to clients for optimizing their online presence.
• Be responsive to client needs, ensuring a high level of client satisfaction.

Qualifications
• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 1 year of experience in digital marketing or related field.
• Basic knowledge of digital marketing techniques and platforms, including SEO, SEM, PPC, email marketing, social media advertising, and knowledge of WordPress/Content Management Systems.
• Strong communication and project management skills with excellent attention to detail, deadline proficiency, and organization.
• Analytical and strategic problem-solver, with the ability to analyze information, make logical conclusions, and develop innovative marketing strategies based on data insights.
• Basic understanding of Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and similar platforms