Digital Marketing Specialist

As a Digital Marketing Manager, you will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. We expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Job Responsibilities:
• Design and implement social media strategy to align with business goals of the company.
• Generate leads using different social media platforms
• Set specific objectives for every week and report on ROI.
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like sales and customer service, to ensure brand consistency.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Oversee social media accounts’ design (e.g., Facebook timeline cover, profile pictures and Instagram layout, LinkedIn details)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Perform research on current benchmark trends and audience preferences.

Education/Experience

Key Skills:
• Hands on experience in content management.
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

Additional Points:
• Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns, Design, build and maintain our social media presence, Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), Identify trends and insights, and optimize spend and performance based on the insights, Brainstorm new and creative growth strategies