Digital Marketing Specialist

We are looking for a Digital Marketing Specialist. The candidate will implement online marketing strategies through Paid Marketing and Social media accounts in an effort to build a unique Social personality for our brands/accounts and achieve the brands/accounts objective.

Responsibilities
• Manage all aspects of Facebook/Instagram paid to advertise, Search, Display, Shopping and P. Max (Google), including but not limited to; ad ideation, strategy, creation, execution, monitoring, analysis and reporting.
• Ability to gather advertising objectives, analyze them and interpret them into digital ad campaigns that are objective-based and data-driven.
• Understand how to leverage lookalike audiences, create custom conversions, and stay up-to-date with the new updates on social.
• Understand Google Merchant Center and FB Catalogues.
• Understand Reporting and have some experience in using Google Data Studio for analysis and reports.
• Write ad copy to obtain both a high click-through rate and a high conversion rate.
• Determine campaign structure and strategy to efficiently manage clients' budgets and generate ROI and lead-focused results.
• Advise on monthly advertising budgets when needed based on keyword search volume, estimated cost-per-click, competition, and lead conversion goals.
• Research projects and competitors to effectively market their products and services through concise ad text.
• Optimise ad accounts for maximum performance using a variety of PPC best practices.
• Set up conversion tracking for both Google and Facebook.
• Research new innovations and best practices in paid search and social.
• Meet strategic deadlines.

Requirements
• At least 2 years of hands-on experience as a Paid Advertising Specialist or related position
• Experience working within Google Analytics and Google Ads (required)
• Google Ads Certified (preferred)
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, etc. ).
• Strong communication, multitasking, and analytical skills.
• Excellent client service skills.
• Exceptional communication, time, and project management skills.
• Ability to prioritise workloads and manage multiple tasks and deadlines.
• Open to learning and growth.

This job was posted by Anirudh Singhania from dharma.h Software Technologies