Digital Marketing Specialist

Published date: 2024/01/10
  • Location: Chennai, Tamil Nadu, India
We are looking for an experienced and result-driven Digital Marketer to join our team immediately.The One should be hands on with campaign ideation, planning, budgeting, implementation, measurement, and optimization process.The ideal candidate will have a passion for all things marketing and technology, understands the Google, Facebook/Instagram algorithm workaround, trends , updates and should be able to leverage the best out of the them towards the desired objectives ( Lead Generation , Engagements & Conversions )This Role Requires1.Formulation of strategies to build a lasting digital connection with consumers.2.Launch optimized online Campaigns through Google Adwords, Facebook Business Manager ,Native Ads etc.3. Hands On experience with Google Tools & execution of Paid Campaigns4. Experience in optimizing landing pages and user funnels5.A/B Testing6.Keep attention to the updates of Googleâ  s Algorithm.7.Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) - Periodic reporting8. Forecast future projections and scalability9. Monitor the KPI & Reporting10.Conduct keyword research according to the latest keyword research strategies.11.Working knowledge of HTML, CSS, and JavaScript development and constraints will be an added advantage12. Sound knowledge on On page and Off Page SEO Criteria:1. 1+ years of working experience in the field of digital marketing2. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)3.Experience in setting up and optimizing PPC campaigns on all major search engines4.Problem solving skills5. Must be able to juggle multiple projects at the same time6.Strong analytical skills and data-driven thinking7. Google Ad word and Analytics certifiedSalary Range : 20k - 30k
Company Name: Purplechalk

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