Digital Marketing Specialist

Cappella Sports Pvt. Ltd is looking out for a highly skilled Digital Marketing Specialist. The ideal candidate will have a deep understanding of digital marketing strategies for product-based solutions, experience in creating brands from the ground up and should be excited to work in a dynamic environment.

Key Result Areas/Accountabilities
• Create Digital Marketing Strategy, develop Digital Marketing Calendar & Digital propositions for different products of different SKUs
• Full responsibility of developing full funnel Digital campaigns including Lead generation/Acquisition campaigns
• Experience of running social, search, display, and other campaigns efficiently
• Integration with Brand Awareness, Growth & Performance Marketing to drive Digital Campaigns
• Experience, and expertise to run data driven programmatic digital marketing campaigns
• Responsible for Search Optimisation/Marketing &accelerating traffic to the Digital Assets. SEO, SEM
• Leverage digital customer communication platforms (Social Media, WhatsApp, Email, Chatbot, Google Business Messaging, etc)
• Support decision management through digital analytics and data metrics.
• Work along with Digital Assets Specialist and E-Commerce Team for specific campaigns Management and coworking with Media, Search and Analytics.
• Discuss marketing objectives with agency and set measurable performance and financial KPIs

Core Competencies, Knowledge, Experience
• 2 years of experience in Digital Marketing
• Good knowledge of all different digital marketing channels
• Sound knowledge and experience with online marketing tools and best practices
• Knowledge and experience in Digital Media Planning, product offer & pricing models, Web Analytics, Web Promotion, Keyword Research, Online Advertising, Search Engine Marketing, Social Media, SEO, SEM, Website Traffic Optimization, Landing Page Optimization, Conversion Rate Optimization.
• Excellent understanding of the Online/Digital marketplace: trend awareness; industry best practices; competitor analysis.
• Strong customer understanding, preferably both consumer and b2b customer personas.
• Ability to work under pressure and deadlines
• Great interpersonal and communication skills
• Critical thinker and problem-solving skills

Job Types: Full-time, Volunteer

Salary: ₹25,000.00 - ₹35,000.00 per month

Benefits:
• Provident Fund

Schedule:
• Day shift

Ability to commute/relocate:
• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred