Digital Marketing Specialist

We are currently seeking a talented and experienced Digital Marketing Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing effective social media strategies to enhance brand presence, engage audiences, and drive customer acquisition and retention.

Roles and Responsibilities
• Develop and execute social media strategies to increase brand awareness, drive website traffic, and generate leads for our clients.
• Manage and maintain social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.) for multiple clients, ensuring consistent brand messaging and visual aesthetics.
• Create engaging and shareable content tailored to the target audience in the sectors, including posts, articles, infographics, videos, and other multimedia assets.
• Monitor and respond to user comments, messages, and reviews on social media platforms, fostering positive interactions and addressing customer inquiries or concerns in a timely manner.
• Collaborate with internal teams, including content creators, designers, and marketing managers, to align social media campaigns with overall marketing objectives and promotional activities.
• Conduct social media listening and competitive analysis to identify trends, opportunities, and potential risks in industries, and adjust strategies accordingly.
• Plan and execute paid social media advertising campaigns, including budget allocation, audience targeting, ad creation, and performance tracking, to maximize ROI and achieve campaign objectives.

Skills Required:
• Social Media Marketing
• graphic Designing
• SEO Basic
• Basic Content Writing

Requirements:
• Analytical skills to track, interpret, and report on social media metrics and insights.
• Strong organizational and multitasking abilities to manage multiple clients and campaigns simultaneously.
• Ability to work independently and collaboratively within a team, with strong attention to detail and adherence to deadlines.
• Experience managing and growing social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.) for businesses.
• Proficiency in social media management tools, analytics platforms, and social media advertising platforms.
• Excellent copywriting and communication skills with the ability to craft engaging and compelling content for social media platforms.

Job Type: Full-time

Salary: ₹20,000.00 - ₹40,000.00 per month

Benefits:
• Health insurance
• Life insurance
• Provident Fund

Schedule:
• Day shift
• Morning shift

Supplemental pay types:
• Performance bonus

Ability to commute/relocate:
• Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 3 years (Preferred)
• total work: 3 years (Preferred)

Work Location: In person