Digital Marketing Specialist

We are currently seeking a skilled and experienced Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to drive online visibility and increase brand awareness.

The ideal candidate will have a minimum of 5+ years of experience in digital marketing, with a strong focus on SEO, SMM, and PPC.

Responsibilities:
• Develop and execute digital marketing campaigns to drive traffic, engagement, and conversions across various digital channels.
• Conduct keyword research and optimize website content to improve search engine rankings and organic visibility.
• Manage and optimize paid advertising campaigns, including PPC, display ads, and remarketing efforts.
• Monitor and analyze website performance using analytics tools, and generate reports to identify areas of improvement.
• Stay up-to-date with industry trends and best practices in digital marketing, including SEO, social media, and paid advertising.
• Collaborate with the content team to create compelling and engaging content for various digital platforms.
• Manage social media accounts and develop strategies to grow the company's presence and engagement.
• Track, measure, and report on the performance of digital marketing campaigns, including ROI and KPIs.
• Identify new opportunities for growth and improvement in the digital marketing landscape.

Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on SEO, SMM, and PPC.
• Proven track record of successful digital marketing campaigns and achieving measurable results.
• In-depth knowledge of SEO best practices, including keyword research, on-page optimization, and link building.
• Experience managing and optimizing PPC campaigns, including Google Ads and social media advertising platforms.
• Proficiency in using analytics tools such as Google Analytics to monitor and analyze website performance.
• Strong understanding of social media platforms and experience managing social media accounts.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Interested candidates can share his/her resume at - info@panopticinfotech.com