Digital Marketing Specialist

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Digital Marketing Specialist

Boston Technology Corporation
Bengaluru, Karnataka
Apply on LinkedIn
11 hours ago
Full–time
Digital Marketing Specialist

Experience: 4-6 years

Work Location: Bangalore, JP Nagar 3 rd phase.

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our

team. The ideal candidate should have experience in digital marketing, preferably within an

IT services company with exposure to the US market. This role requires a deep

understanding of digital marketing strategies and tactics, strong analytical skills, and the

ability to drive results in a fast-paced and competitive environment.

Responsibilities:

 Develop and execute digital marketing strategies to drive online traffic, generate

leads, and increase brand awareness within the US market.

 Manage end-to-end digital marketing campaigns, including planning, execution,

tracking, and optimization across various channels such as search engine marketing

(SEM), search engine optimization (SEO), social media marketing, email marketing,

and display advertising.

 Conduct market research and competitor analysis to identify trends and

opportunities for digital marketing campaigns.

 Collaborate with cross-functional teams, including sales, product marketing, and

content development, to align digital marketing efforts with overall business

objectives.

 Create and optimize landing pages, websites, and other digital assets to enhance

user experience and maximize conversion rates.

 Track and analyse key performance indicators (KPIs) to measure the effectiveness of

digital marketing campaigns and generate actionable insights for continuous

improvement.

 Stay updated with the latest digital marketing trends, tools, and technologies, and

recommend innovative strategies to stay ahead of the competition.

 Monitor and manage the digital marketing budget, ensuring optimal allocation of

resources to achieve maximum ROI.

 Utilize marketing automation and CRM platforms to segment audiences, automate

campaigns, and nurture leads throughout the customer journey.

 Collaborate with external vendors, agencies, and partners to leverage their expertise

and resources for successful campaign execution.

 Stay informed about industry regulations and best practices related to data privacy,

consent management, and compliance with digital marketing regulations