Digital Marketing Specialist

Digital Marketing Specialist

Definition:

Digital Marketing Specialist will be responsible for planning, implementing, and monitoring the company's Social Media strategy in order to increase brand awareness, and improve Marketing efforts and inbound inquiries.

Duties and responsibilities:

· Plans and executes all web, SEO/SEM, database marketing, email, social

· Monitor SEO and user engagement and suggest content optimization

· Drive campaigns from strategy to execution, to meet key performance metrics.

· Create & execute growth plans for the company for user acquisition & remarketing on Google and Meta platforms.

· Plan, analyze & optimize budget vs actual performance across all platforms and recommend modifications to ad spends.

· Liaise with Creative / Branding/ Tech / Analytics teams to develop, roll out and execute new campaign launches.

· Evaluate new digital platforms, innovations, and strategic partnerships.

· Develop, implement and manage our social media strategy

· Manage and oversee social media content

· Measure the success of every social media campaign

· Stay up to date with the latest social media best practices and technologies

· Use social media marketing tools

· Communicate with industry professionals and influencers via social media to create a strong network

· Provide constructive feedback media, and display advertising campaigns.

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

· Identifies trends and insights and optimises spend and performance based on the insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Plans, executes, and measures experiments and conversion tests.

· Collaborates with internal teams to create landing pages and optimise user experience.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners.

Digital Marketing Qualifications / Skills:

· Relevant Experience required of paid campaigns execution: 1-2 years

· Preferably from - Healthcare sector

· Creating and maintaining client relationships

· Self-motivated yet customer-focused

· Proficient in marketing research and statistical analysis

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Education, Experience, and Licensing Requirements:

· Bachelor’s or master’s degree in marketing or a related field

· Proven working experience in digital marketing, particularly within the industry

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Experience in optimising landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)

· Working knowledge of ad serving tools

· Experience in setting up and optimizing PPC campaigns on all major search engines

· Working knowledge of HTML, CSS, and JavaScript development and constraints

Salary - As per industry standards