Digital Marketing Specialist

Assist in the formulation of strategies to build a lasting digital connection with

consumers

 Plan and monitor the ongoing company presence on social media (Facebook,

Twitter, Instagram, LinkedIn, You tube etc.)

 Management of online marketing campaigns

 Launch optimized online adverts through Google Ad Words, Facebook, Instagram

Microsoft Bing ads, LinkedIn, Twitter Campaign etc. to increase lead generation

company and brand awareness

 Strategic planning of SEO and PPC campaigns

 Analyzing performance of Search Engine Marketing Programs

 Be actively involved in SEO efforts (keyword, image optimization etc.)

 Prepare online newsletters and promotional emails and organize their

distribution through various channels

 Provide creative ideas for content marketing and update website

 Collaborate with designers to improve user experience

 Acquire insight in online marketing trends and keep strategies up-to-date

 Maintain partnerships with media agencies and vendors

 Using Digital Marketing strategies for marketing a product, whether digital or

not. This includes online adverts, viral YouTube videos or any online marketing

campaign.

 Executing Social Media efforts and striving to improve the results in terms of

KPIs e.g. likes, shares, tweets, engagement etc.

 Reviewing and actively managing website and other online assets and sources

 Using and researching the internet and new media to reach new customers,

generate leads and retain existing customers

 Analysing market research and plan promotions, competitions and other various

creative marketing techniques based on the research results

 Writing analytical and monthly progress reports