Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities
• Develop digital media strategies with business goals aligned with the company’s vision.
• Create digital content including websites, blogs, articles, animated explainer videos, etc.
• Establish our online presence and create brand awareness.
• Run day to day social media and search engine optimization audits to ensure best practices are being used.
• Maintain SEO regular keyword research and other best practices.
• Create a unique brand identity online.
• Create visual concepts for promotional activities.
• Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
• Spread the company’s message through social media and other online mediums.
• Increase the company’s sales through online marketing.
• Improve customer engagement using various marketing strategies.
• Supervise ROI and KPIs.

Requirements
• Bachelor degree in Marketing or similar field.
• Proven work experience as a Digital Media Specialist or Digital Marketing Specialist.
• Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
• A portfolio mentioning the projects undertaken so far would be preferred.
• Hands-on experience in digital marketing software including Hubspot, Active Campaign GetResponse, etc.
• Knowledge of basic HTML and web publishing.
• Quality content generation and management skills.
• Effective leadership and time management skills.
• Strong written and verbal communication skills.
• Outstanding analytical skills.
• Attention to detail.
• Ability to multitask.