Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Company: [Royce Links Pvt Ltd]

Location: [Bangalore]

Job Type: Full-time

About us:

Royce’s Links is a leading B2B event organizer specializing in hosting high-quality trainings and conferences for professionals in various industries. We bring together industry experts, thought leaders, and aspiring individuals to facilitate knowledge sharing, networking, and business opportunities.

Job Description: We are seeking a highly motivated and experienced Digital
Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a pivotal role in driving our digital marketing strategies, enhancing our online presence, and attracting targeted audiences to our events. Your expertise in digital marketing tools and techniques will contribute to the overall success of our marketing campaigns.

Responsibilities:

● Develop and execute digital marketing strategies to promote our trainings and conferences across various online platforms, including social media, email marketing, content marketing, search engine optimization (SEO), and paid advertising.

● Plan and implement effective digital marketing campaigns to drive brand awareness, engagement, and lead generation.

● Monitor, analyze, and report on key performance metrics, providing actionable insights to optimize marketing campaigns and improve overall performance.

● Manage social media accounts, including content creation, community engagement, and performance tracking.

● Collaborate with the content team to develop engaging and informative content, including blog posts, articles, videos, and infographics, to attract and educate our target audience.

● Conduct keyword research and optimize website content to improve search engine rankings and increase organic traffic.

● Utilize marketing automation tools to streamline and enhance email marketing campaigns, segmenting audiences, and personalizing messaging.

● Stay up-to-date with the latest digital marketing trends, tools, and best practices, sharing knowledge and insights with the team to foster continuous improvement.

Requirements:

● Bachelor's degree in Marketing, Communications, or a related field.
● Proven experience in digital marketing, preferably in the events industry or a

B2B environment.
● In-depth knowledge of digital marketing tools and techniques, including social media management, email marketing, SEO, content marketing, and paid advertising.

● Proficiency in utilizing marketing automation and CRM platforms.
● Strong analytical skills with the ability to interpret data and make data-driven decisions.
● Excellent written and verbal communication skills.
● Creative mindset with the ability to develop compelling and engaging content.
● Results-oriented with a track record of achieving marketing objectives and

KPIs.
● Ability to work effectively in a fast-paced, deadline-driven environment.
● Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

To apply, please submit your resume, along with a cover letter highlighting your relevant experience and explaining why you are interested in joining our team.

Job Type: Full-time

Salary: ₹500,000.00 - ₹600,000.00 per year

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus

Ability to commute/relocate:
• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Application Deadline: 15/07/2023