Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Digital Marketing Manager Job Requirements and Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and Google display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• In-depth knowledge of Ad Platforms: AdWords, Facebook Ads etc.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies. Great research, organizational, and learning skills
• Provides thought leadership and perspective for adoption where appropriate.
• Digital Marketing Qualifications / Skills:
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Education, Experience, and Licensing Requirements:
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience of at least 5 years in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketplace advertising, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g.,Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc