Digital Marketing Specialist

Role Overview:

As a Digital Marketing Specialist, you will play a pivotal role in developing and implementing effective digital marketing strategies to enhance our client's online presence, increase brand awareness, and drive targeted traffic to our website. Working closely with cross-functional teams, including marketing, design, content, and development, you will execute campaigns and optimize performance. The ideal candidate will have a deep understanding of various digital marketing channels and possess strong analytical skills to derive actionable insights from data.

Responsibilities:

Develop and execute comprehensive digital marketing strategies aligned with company goals and target audience.
Manage and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive lead generation and conversions.
Conduct keyword research and implement effective SEO strategies to improve organic search rankings and enhance website visibility.
Monitor website analytics, track key performance indicators (KPIs), and provide regular reports on campaign performance and return on investment (ROI).
Utilize email marketing platforms to develop and execute engaging email campaigns that nurture leads and drive customer engagement.
Manage and grow our social media presence by creating compelling content, engaging with followers, and implementing paid social media campaigns.
Stay up-to-date with industry trends and emerging digital marketing techniques to ensure our strategies are innovative and competitive.
Collaborate with the content team to develop relevant and engaging content for our website, blog, social media channels, and email campaigns.
Identify and evaluate new digital marketing opportunities, tools, and technologies to drive continuous improvement and innovation.
Monitor and manage online reviews and reputation management platforms to maintain a positive brand perception.
Work collaboratively with internal teams to optimize website performance, usability, and conversion rate through A/B testing and user experience analysis.
Collaborate with external agencies, vendors, and partners to execute digital marketing initiatives and campaigns.
Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 3 years of experience in digital marketing, preferably in a similar role.
Proven track record of successfully managing digital marketing campaigns and achieving measurable results.
Strong knowledge of digital marketing channels such as SEO, PPC, social media marketing, email marketing, content marketing, and analytics tools.
Proficiency in using digital marketing platforms and tools such as Google Ads, Google Analytics, Facebook Ads Manager, email marketing platforms, etc.
Solid understanding of website analytics, SEO techniques, and conversion rate optimization.
Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Strong written and verbal communication skills, with the ability to create compelling content and articulate marketing strategies.
Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
Up-to-date knowledge of industry trends and best practices in digital marketing.
If you are a highly motivated individual with a passion for digital marketing and a proven track record of driving online growth, we would love to hear from you. Please submit your resume, portfolio, and a brief cover letter outlining your relevant experience and achievements.

Job Types: Full-time, Regular / Permanent

Salary: ₹15,000.00 - ₹35,000.00 per month

Benefits:

Leave encashment
Paid sick time
Schedule:

Day shift
Fixed shift
Flexible shift
Monday to Friday
Morning shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 2 years (Preferred)
total work: 3 years (Preferred)
Speak with the employer
+91-XXXXXXXXXX
Application Deadline: 31/05/2023
Expected Start Date: 01/06/2023