Digital Marketing Specialist
Published date: 2024/01/10
- Location: Gurugram, , Haryana, India
Role –
· Customer Acquisition
KPI –
· ROAS / CAC
· Revenue Growth
KRA –
· Ad spends and campaign set ups – FB and Google
· Research, Budgeting and Monitoring to reduce CAC.
· To reduce dependency of revenue on Facebook and Google.
JD -
· Manage daily Ad campaigns for performance marketing.
· Monitor Ad spends & revenue deviation and put corrective action.
· Identify and implement new channels of customer acquisition.
· Build sustainable strategy to increase LTV of customers.
· Provide accurate, valid and complete reports by using the right methods/tools
· Review SaaS service partners, CRM team, Retention marketing for all functions to work with Performance marketing in a synchronised way to bring down blended CAC consistently.
· Understand industry trends and work with creative team to bring out the best content assets.
· Run Social Media reach campaigns to grow tractions.
Skills required -
· Facebook and Google Campaign setup
· Detailed interpretation of Google Analytics
· Leadership and interpersonal skills
· Familiarity with retention marketing practices
· Excellent communication and presentation skills
· Ability to multi-task, prioritize, and manage time effectively
· Customer Acquisition
KPI –
· ROAS / CAC
· Revenue Growth
KRA –
· Ad spends and campaign set ups – FB and Google
· Research, Budgeting and Monitoring to reduce CAC.
· To reduce dependency of revenue on Facebook and Google.
JD -
· Manage daily Ad campaigns for performance marketing.
· Monitor Ad spends & revenue deviation and put corrective action.
· Identify and implement new channels of customer acquisition.
· Build sustainable strategy to increase LTV of customers.
· Provide accurate, valid and complete reports by using the right methods/tools
· Review SaaS service partners, CRM team, Retention marketing for all functions to work with Performance marketing in a synchronised way to bring down blended CAC consistently.
· Understand industry trends and work with creative team to bring out the best content assets.
· Run Social Media reach campaigns to grow tractions.
Skills required -
· Facebook and Google Campaign setup
· Detailed interpretation of Google Analytics
· Leadership and interpersonal skills
· Familiarity with retention marketing practices
· Excellent communication and presentation skills
· Ability to multi-task, prioritize, and manage time effectively
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