Digital Marketing Specialist

Job Description
The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers. A few tasks the candidate will be responsible for include:
Identify trends and insights
Allocate marketing investments
Plan and direct marketing campaigns
Manage an organization's website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Measure and assess goals vis-à-vis ROI
Device experiments and conversion tests
Provide internal reports on a regular basis
Execute new and creative collaborations among technologies and platform
Key Responsibilities
Develop marketing strategies that align with the organization's business goals
Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct market research and analyze trends to identify new opportunities and improve campaign performance
Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
Stay up-to-date with emerging digital marketing trends and technologies

Qualifications
Master's degree in marketing, communications, or related field preferred
6+ years of experience in digital marketing or related field
Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
Proficient in marketing automation tools
Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
Strong project management skills
Excellent written and verbal communication skills