Digital Marketing Specialist

About Us:
Zylm Energy has developed a method to protect the general population from the atrocities of polluted air. Apply: https://zylm.in/career

Job Responsibilities:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Skills
• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Scope of Work Details
• Lead Generation - Direct & Indirect Marketing
• Online Marketing - Digital presence and outlook

Apply:
• https://zylm.in/career
• Department- Marketing
• Kindly apply on the link mentioned above.

Location:
Jaipur, Rajasthan

Job Types: Full-time, Regular / Permanent

Salary: ₹15,000.00 - ₹20,000.00 per month

Benefits:
• Flexible schedule

Schedule:
• Day shift

Supplemental pay types:
• Performance bonus

Ability to commute/relocate:
• Jaipur, Jaipur - 302024, Rajasthan: Reliably commute or planning to relocate before starting work (Preferred)

Education:
• Bachelor's (Preferred)

Experience:
• Marketing: 3 years (Preferred