Digital Marketing Specialist

Published date: 2024/01/10
  • Location: West Bengal, West Bengal, India
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Digital Marketing Specialist

Ecotence
West Bengal
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23 hours ago
Full–time
Responsibilities

• Having good knowledge of Social Media Marketing, planning and monitoring the ongoing company presence and brand awareness on social media LinkedIn, Twitter, Facebook.

• LinkedIn experience must

• Increase traffic to the Company Websites and Social Media platforms

• Be actively involved in SEO efforts (keyword, image optimization, etc).

• Provide creative ideas for content marketing and website updating to improve user experience.

• Assist in the formulation of strategies to build a lasting digital connection with users.

• Measure performance of website and digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Console, Web Trends etc).

• Acquire insight in online marketing trends and keep strategies up to date.

• Plans, executes, and measures experiments and conversion tests.

• Evaluates emerging technologies.

Requirements

• Bachelor’s or master’s degree in marketing or a related field

• Preferred 6 months working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Preferred Experience in optimizing landing pages and user funnels

• Good knowledge of website and marketing analytics tools

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Self-motivated yet customer-focused
• • Proficient in marketing research and statistical analysis
Company Name: Ecotence

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