Digital Marketing Specialist

Company Description
YouGov is an international market research and data analytics group. Our mission is to supply a continuous stream of accurate data and insight into what the world thinks, so that companies, governments and institutions can better serve the people and communities that sustain them. With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East, India and Asia Pacific, YouGov has one of the world’s largest research networks.
• Own multi-channel digital marketing plans for specific countries including: paid-search, paid-social, affiliates & partnerships, lead generation, mobile-app & referrals
• Create, manage and optimise digital campaigns to acquire the right number of users to targets and cost
• Set up, test and manage attribution and tracking for all activity
• Manage and develop the day-to-day relationships with affiliates and partners
• Collect, report and analyse data, identify trends and insights in order to achieve maximum ROI on campaigns
• Identify and activate new channels and partners

Qualifications
• Relevant experience across digital acquisition channels like: PPC, Affiliate Marketing, Paid Social (4-5 years)
• Understanding of technical aspects of online advertising including conversion optimisation
• Highly analytical and comfortable with raw data in Excel
• A bonus: Experience of working across different countries

Additional Information
• We offer some brilliant benefits and perks at YouGov, some of which include:Mixed office & remote working (based on personal needs and agreement with the direct manager)
• LinkedIn Learning - we’re big on learning, so all YouGovers have first-hand access to the vast number of courses available on the platform