Digital Marketing Specialist

We are seeking a talented Digital Marketing Specialist to join our team. In this role, you will be responsible for creating, implementing, and analyzing digital marketing campaigns across multiple platforms including social media, email, website, and advertising. You will work closely with the marketing team to develop and execute campaigns that meet business objectives, drive engagement, and generate leads.
• Develop and implement digital marketing campaigns across multiple channels including social media, email, website, and advertising
• Collaborate with the marketing team to create compelling content that engages and informs our target audience
• Use analytics tools to track campaign performance and make data-driven decisions to optimize campaigns for maximum impact
• Manage and optimize the website content to improve search engine visibility and drive traffic
• Monitor and respond to social media conversations and reviews to maintain a positive brand image
• Use email marketing tools to create and distribute targeted campaigns to segmented audiences
• Stay up-to-date on industry trends and best practices to ensure the effectiveness of our campaigns

Requirements
• Bachelor's degree in Marketing, Communications, or a related field
• 0.6-2 years of experience in digital marketing, with a focus on social media, email, and website management
• Strong written and verbal communication skills
• Knowledge of digital marketing tools and platforms including Google Analytics, AdWords, Facebook Ads Manager, and email marketing software
• Experience with SEO and SEM best practices
• Excellent analytical skills and the ability to use data to drive decision-making
• A passion for digital marketing and a desire to stay current with industry trends

Benefits

On-time salary

Paid Leave - CL/ML