Digital Marketing Specialist
Published date: 2024/01/10
- Location: Maharashtra, Mumbai, India
CTC: 5-7 LPA. Flexible to discuss with the right team member
Job Summary
Janasya is a womenswear brand offering a wide range of products across categories. We have a strong D2C presence and are now looking for our next growth phase.
We, at Janasya, are looking for a Digital Marketing Specialist.
The candidate must possess excellent skills to identify market trends and new platform ideas to get optimum results for the performance marketing campaigns. The successful candidate will also require coming up with out-of-box ideas that will enhance and promote the brand’s growth plan.
Responsibilities and Duties
• 2-3 years of performance marketing experience,
• Has experience running search and display campaigns using ad platforms like Google, Facebook, Instagram, and YouTube.
• Should have experience working with Native ads and programmatic advertising.
• Should be well-versed with affiliate platforms.
• Hands-on knowledge and control of CAC, LTV, ROAS, and retention marketing.
• Understanding the Target Group and analyzing campaigns, and making necessary optimizations.
• Well-versed with tracking platforms.
• Hands–on experience with Google Analytics, Spreadsheets, etc.
• Should be able to multi-task and work in a dynamic environment.
• Work in sync with internal teams to create eye-catching creatives across platforms.
• Should be able to run campaigns with A/B testing, landing page optimization, etc.
• Should be able to track paid campaigns daily across all the platforms.
• Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.
• Strong ability to identify, measure and interpret data, develop observations, and recommended improvements.
• Measure and report on performance and assess these against goals such as ROI and KPIs.
Required Experience, Skills, and Qualifications
• Any bachelor’s degree + Degree in Digital Marketing
• Min 2-3 years of relevant industry experience.
• Working knowledge about on-page and off-page SEO will be preferable
• Team player and a go-getter.
Job Type
Full-time
Location
Andheri East
Job Summary
Janasya is a womenswear brand offering a wide range of products across categories. We have a strong D2C presence and are now looking for our next growth phase.
We, at Janasya, are looking for a Digital Marketing Specialist.
The candidate must possess excellent skills to identify market trends and new platform ideas to get optimum results for the performance marketing campaigns. The successful candidate will also require coming up with out-of-box ideas that will enhance and promote the brand’s growth plan.
Responsibilities and Duties
• 2-3 years of performance marketing experience,
• Has experience running search and display campaigns using ad platforms like Google, Facebook, Instagram, and YouTube.
• Should have experience working with Native ads and programmatic advertising.
• Should be well-versed with affiliate platforms.
• Hands-on knowledge and control of CAC, LTV, ROAS, and retention marketing.
• Understanding the Target Group and analyzing campaigns, and making necessary optimizations.
• Well-versed with tracking platforms.
• Hands–on experience with Google Analytics, Spreadsheets, etc.
• Should be able to multi-task and work in a dynamic environment.
• Work in sync with internal teams to create eye-catching creatives across platforms.
• Should be able to run campaigns with A/B testing, landing page optimization, etc.
• Should be able to track paid campaigns daily across all the platforms.
• Drive continued optimization of paid campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc.
• Strong ability to identify, measure and interpret data, develop observations, and recommended improvements.
• Measure and report on performance and assess these against goals such as ROI and KPIs.
Required Experience, Skills, and Qualifications
• Any bachelor’s degree + Degree in Digital Marketing
• Min 2-3 years of relevant industry experience.
• Working knowledge about on-page and off-page SEO will be preferable
• Team player and a go-getter.
Job Type
Full-time
Location
Andheri East
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