Digital Marketing Specialist

Job Summary: We are looking for an experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising. The Digital Marketing Specialist will be responsible for creating and executing digital marketing campaigns that drive traffic, engagement, and leads to our website and social media channels.

Key Responsibilities:
• Develop and implement digital marketing strategies that align with business goals and objectives
• Manage and execute social media campaigns across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, etc.)
• Develop and execute email marketing campaigns to drive engagement and conversions
• Manage and optimize PPC advertising campaigns (Google Ads, Bing Ads, etc.) to drive leads and conversions
• Perform keyword research and SEO audits to identify opportunities to improve website rankings and drive organic traffic
• Monitor and analyze digital marketing metrics to evaluate campaign performance and identify areas for optimization
• Collaborate with internal teams and external partners to create compelling content and graphics for digital marketing campaigns
• Stay up-to-date with the latest digital marketing trends and technologies to identify new opportunities for growth and innovation.

Requirements:
• Bachelor's degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, preferably in a B2B environment
• Strong understanding of digital marketing channels, including social media, email marketing, SEO, and PPC advertising
• Experience managing and executing social media campaigns across multiple platforms
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, etc.)
• Experience managing and optimizing PPC advertising campaigns (Google Ads, Bing Ads, etc.)
• Strong analytical skills and experience using Google Analytics and other digital marketing tools
• Excellent communication and collaboration skills
• Creative problem solver with a track record of driving results
• Ability to prioritize tasks and manage multiple projects simultaneously

Preferred Qualifications:
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, etc.)
• Experience with A/B testing and conversion rate optimization
• Knowledge of HTML/CSS and experience with website design and development
• Experience with graphic design and Adobe Creative Suite (Photoshop, Illustrator, etc.)

Job Types: Full-time, Regular / Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Schedule:
• Day shift

Supplemental pay types:
• Yearly bonus

Ability to commute/relocate:
• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Speak with the employer
+91 8527944550