Digital Marketing Specialist

We are a software company that offers a full range of IT services to help businesses flourish digitally. Netcogs Technologies Pvt Ltd, which was founded in 2012, has amassed knowledge in a wide range of Cloud, Web, and Mobile technologies.Digital Marketing Job Requirements and Responsibilities:
• Plans and executes all web, SEO/SMO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design build and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
Work Hours: We are looking for a full-time employee to join our company and add value to the team and projects. Job is initially a remote/WFH undertaking company projects.Location: Preferably from Noida, Greater Noida or Delhi-NCR region.Digital Marketing Qualifications / Skills:
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
• Bachelor's or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SMO/SEM, traffic generation, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
Job Type: Full-timeSalary: INR20,000.00 - INR30,000.00 per monthBenefits:
• Flexible schedule
• Work from home
Schedule:
• Flexible shift
Supplemental Pay:
• Performance bonus
Ability to commute/relocate:
• Greater Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Education:
• Bachelor's (Preferred)
Experience:
• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred