Digital Marketing Specialist

We are looking for a talented and experienced digital marketing and SEO expert to join our software company. The successful candidate will be responsible for developing and executing effective digital marketing and SEO strategies that drive customer engagement, growth, and product awareness.

Responsibilities:

§ Develop and implement comprehensive digital marketing and SEO plans, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, and social media.

§ Conduct keyword research and on-page optimization to improve search engine rankings and drive organic traffic to the company’s website.

§ Plan and execute effective link-building strategies to boost the company’s domain authority and improve search engine visibility.

§ Develop and implement product marketing strategies, including product launches, pricing strategies, and go-to-market plans.

§ Collaborate with internal teams, including product, sales, and customer support to align digital marketing and product marketing efforts with overall business goals.

§ Stay current with emerging trends and best practices in digital marketing and SEO and make recommendations for incorporating new techniques and technologies into the company’s marketing strategy.

§ Manage digital marketing and product marketing budgets and allocate resources effectively to maximize return on investment (ROI).

§ Analyze website traffic and customer behavior data to identify opportunities for improvement and optimization.

Requirements:

· Bachelor’s degree in marketing, communications, or a related field.

· 3 years of experience in digital marketing and SEO, with a strong track record of executing successful campaigns.

· Strong knowledge of search engine optimization, including on-page optimization, link building, and keyword research.

· Strong analytical skills, with experience using data to inform and optimize marketing and product marketing efforts.

· Proficiency with digital marketing and SEO tools, such as Google Analytics, AdWords, Moz, Ahrefs, and SEMrush.

· Excellent written and verbal communication skills.

· Ability to work independently and as part of a team in a fast-paced, deadline-driven environment