Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities
• Create, run, and manage multiple paid campaigns across channels.
• Drive key insight from google analytics and increase Brand website conversion by improving customer journey on the website.
• Use CRM & remarketing tools to increase repeat users and purchases on website
• Research competitors’ pricing and products
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Google Ads/Facebook & Instagram Ads
• Scale campaigns to maximize ROI
• Manage Google My Business.

Marketing:
• Responsible to plan and manage ad campaigns, product listing ads, and List ads for Brand website and marketplace channels based on ROAS & sell through and ensuring monthly targets are met for both the business verticals
• Drive organic traffic to a website by introducing the right SEO practice
• Plan Weekly discount/ promotion and banner for the brand website by identifying the right product mix in sync with the planning/BA/category team
• Work closely with marketing team for promotion creatives, website UI and landing page ideas and execution

Qualifications

Must have:
• Good understanding of e-commerce operation (Front end and Backend)
• Platforms comfortable with - Google/Bing search, GDN, Twitter, LinkedIn, Facebook, Google Ads Editor, YouTube and Taboola
• Must have executed both B2B and B2C media campaigns for domestic markets.
• Very strong keyword research skills.
• Should have handled multiple campaigns at a time.
• In-depth experience on ad copies, campaign structure, landing pages, and campaign optimization.

Nice to have:
• Minimal dependency on content and development team for content and development of landing pages, respectively.
• Experience in Native Ads, Programmatic.
• High level of accuracy and attention to detail.
• Keen problem-solving and troubleshooting abilities.
• Google & Facebook certification.
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