Digital Marketing Specialist

SKL DESIGN STUDIO is an interior and architecture design group based in Jaipur. The ideal candidate will be responsible for creating marketing content and distributing it effectively. **BENEFICIAL IF THE CANDIDATE HAS ANY EXPERIENCE OF WORKING IN FURNITURE, DESIGN OR RELATED INDUSTRY.**

You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts.

Responsibilities

This role requires a marketing specialist to have sound knowledge of social media marketing, brand management, Performance marketing, PPC, SEO and overall campaign management.
• Manage social media marketing campaigns and day-to-day activities including:
• Develop relevant content topics to engage the target customers.
• Develop and expand community and/or influencer outreach efforts.
• Oversee Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.
• Analyse key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Analyze campaigns and translate data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Have a working knowledge of SEO, PPC, Ads and performance marketing.

Qualifications
• 1-3 years' of marketing experience
• BS/BA in Marketing or a related field of study
• Excellent writing and communication skills