Digital Marketing Specialist

Campus Sutra- Senior Executive – Digital Marketing (2-3 Years)

#Digital Marketing #Marketing #SEM #SEO #Social Media # Web Analytics #Campaign Management

#Display Advertising #Instagram Marketing

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Senior Digital Marketing Executive to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Stay up to date with industry trends and internal data trends.

· Measure and report across all media channels and assess goals and KPIs

· Prepare and manage a digital marketing budget across paid media

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

· Bachelor’s or Master degree in marketing or a related field

· Must have an experience into E Commerce Industry.

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Solid knowledge of website analytics tools

· Experience in setting up and optimizing Google Adwords campaigns

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement