Digital Marketing Specialist

Job Role
• Digital Marketing SpecialistSalary Range 4 to 7.
2 LPA (Annually)Experience
• Minimum 5 Years Responsibilities Measure and optimise our paid marketing using specific dashboards, Google Analytics, Facebook Ads and marketing analytics reports.
Generating leads and sales using Facebook & Instagram Ads with researched and thought Targeting StrategiesAssist in analysing marketing data (campaign results,traffic etc.) to help shape future marketing strategies.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

Continuous monitoring of results and improving of adsReporting of results of Facebook CampaignsManage the strategy and setup of all paid campaigns.

Assist in marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail,)Conduct market research to find answers about consumer requirements and trendsDevelop ideas for creative marketing campaignsStay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketingAdditional duties as assigned by manager SkillsKnowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, , Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
Experience handling marketing budgets(Minimum 10 lakhs/month) and forecasting/reporting results.
Detailed-oriented and organisedEnjoys learning new thingsProven experience as marketing specialist or similar roleExceptional communication and writing skill, Creative Thinking, Analytical skills, Research and problem solving skills