Digital Marketing Specialist

About the Company: A Sports-Tech Startup that is revolutionizing the way we all play and enjoy sports. It allows participants to showcase their talent by capturing matches through a high-quality live streaming and scoring on a sports social network. The platform promises to democratize sports globally by gamifying the phygital experience using innovative creator tools for mass engagement.

The team is building an incredibly-first-to-market-technology play which will democratize Sports.

Be part of the journey to expand the market and have a "net new market creation" effect.

Key Skills Required:
• Creating and executing a strong Brand & Performance marketing strategy including ASO / SEO / SEM, marketing database, email, social media and display advertising campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Developing and managing digital prospecting and remarketing campaigns.
• Manage organization’s websites and app store accounts including SEO of the pages and ASO.
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CPI and CAC.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels.

Experience and Qualification Required:
• A degree in Marketing, Business Administration or related field
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations