Digital Marketing Specialist

Kalpi Perfumers Pvt Ltd - Delhi, Delhi
Job details
Salary
₹16,000 - ₹40,000 a month
Benefits & Perks
Work from home
Job Type
Full-time
Part-time
Volunteer
Regular / Permanent
Contractual / Temporary
Freelance
Remote
Qualifications
Bachelor's (Preferred)

Digital marketing: 1 year (Preferred)

total work: 5 years (Preferred)

Benefits
Pulled from the full job description
Flexible schedule
Work from home
Full Job Description
Digital Marketing Executive responsibilities include:

· Assisting in the formulation of strategies to build a lasting digital connection with consumers

· Planning and monitoring the ongoing company presence on social media

· Launching optimized online advertisements to increase company and brand awareness

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

· Assist in the formulation of strategies to build a lasting digital connection with consumers

· Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

· Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization etc.)

· Prepare online newsletters and promotional emails and organize their distribution through various channels

· Provide creative ideas for content marketing and update website

· Collaborate with designers to improve user experience

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Maintain partnerships with media agencies and vendors

Requirements and skills

· Proven experience as Digital Marketing Executive or similar role

· Excellent understanding of digital marketing concepts and best practices

· Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

· Working knowledge of ad serving tools (e.g., DART, Atlas)

· Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

· Skills and experience in creative content writing

· Analytical mindset and critical thinking

· Excellent communication and interpersonal skills

· BSc/BA in marketing or relevant field

Job Types: Freelance, Regular / Permanent, Full-time, Part-time, Volunteer
Part-time hours: 4-6 per week

Salary: ₹16,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule
Work from home
Schedule:

Day shift
Supplemental pay types:

Commission pay
Yearly bonus
Ability to commute/relocate:

NCR, Delhi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred)
total work: 5 years (Preferred)