Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Manage technical aspects of key marketing systems (marketing automation, CRM, EPM, salesforce and GA) used to generate, distribute and report on leads
• Establish and maintain processes/sop's that ensure the best practices in campaign and lead management if required
• Create dashboards and maintain metrics reports on marketing campaigns and lead generations tools
• Create & maintain coordination between multiple departments for campaigns and executing GTM timeline
• Proactively explore data to find trends discover KPI, and apply proper hypothesis testing
• Monitor campaign to optimize performance based on industry best practices
• Develop robust KPI and scorecards for marketing performance monitoring
• Present analysis for all business/campaigns
• Maintain and coordinate with external partners and vendors
• Evaluate new technologies and add on applications to improve and optimize marketing team performance

Preferred Skills-
• In-depth hands on experience of GA/SM/excels tools
• Outstanding analytical and presentation skills
• Hands-on experience with Marketing automation systems & execution
• Excellent organizational & time management skills
• Knowledge of digital marketing campaigns/ social media/ reporting parameters/ email marketing
• Understanding of consumer segmentation & campaign planning
• Understanding & knowledge of marketing automation tools
• Hands-on with marketing budgeting & vendor management
• Excellent people skills, coordination and exceptional skills

Qualifications-
• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills
• MBA with IT and Marketing is preferred