Digital Marketing Specialist

Beckman Coulter Life Sciences’ mission is to empower those seeking answers to life’s most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you’ll help drive our vision of accelerating answers—and our commitment to excellence.

Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we’re pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Position Summary:
We are currently seeking a Digital Marketing Executive –responsible for managing our company and product communication across various digital platforms (organically and inorganically) and campaign analysis to join our India Marketing team.

Role Description:
• Collaborate with the global marketing team and leverage assets to deploy campaigns across multiple channels.
• Role involves working with content and database to develop and deploy relevant promotional and lead generation campaigns.
• The role would entail creating, maintaining, and presenting metrics on marketing– digital and on-ground- deployment activities
• Track spend analysis on ads campaigns to gauge effectiveness and business impact. Analyse campaign metrics to enhance marketing ROI based on industry best practices.
• Track traffic from across channels and maintain consent management to acquire new customer database and generate incremental & total funnel/bookings for the company.
• Reaching out to customers from designated geographies and generate sales ready leads for the company.