Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

The SEO specialist is responsible for analyzing, reviewing, and producing/recommending content that is optimized for search engines. You will research, organize, produce and manage quality content using targeted keywords and phrases to increase organic traffic to website and social media platforms. You are expected to have in-depth knowledge of keyword research, SEO copywriting, and the contemporary behavior of search engines. General (or technical) knowledge of taxtion, legal, shipping domain is strongly preferred.

Responsibilities

• Reviewing and analyzing web content for areas that can be improved and optimized

• Reviewing and analyzing competitors’ web content and SEO techniques for insights and opportunities

• Identifying powerful keywords to drive valuable traffic

• Preparing detailed strategy reports

• Producing/recommending calls-to-action and sales copy to convert visitors

• Producing/recommending SEO content for blogs, websites and social media accounts

• Tracking content performance and making appropriate edits to improve content performance

• Developing and executing effective link building strategies

• Keeping updated on both white hat and black hat SEO strategies to stay within latest guidelines

• Contributing to internal documentation of updated SEO guidelines and processes

Experience and Qualifications