Digital Marketing Specialist

THE ROLE We are seeking an experienced and passionate Digital Marketing Specialist to champion conceptualizing and delivering innovative campaigns to drive our aggressive growth strategy across B2B and B2C

This is an incredible opportunity for a dynamic individual to fast-track Matifics growth in the Edtech space

Fast-paced and challenging; the role will give you opportunities to experiment, explore and innovate in todays ever-evolving digital world

This role is based out of our head office in Sydney CBD

RESPONSIBILITIES Conceptualize and deliver innovative campaigns across all mediums, working alongside the global marketing team

Make complex ideas simple (and visual) Continue your obsession with branding and stay across new trends and marketing innovation - particularly in digital ads, emails, and mobile marketing

Lead B2C acquisition initiative with your creative campaign ideas and use campaign and A/B test insights to optimize them

Coordinate with agencies to plan activities, monitor performance and optimize investment

Work with our team of creative and technical specialists Execute our online and offline B2B marketing activities to support the sales team Plan and organize events, conferences, and webinars Work on a wide variety of social content varying from digital ads, social media posts, and engaging video content

Measure and report performance of marketing activities and brand and design initiatives across channels

Requirements 2 years of experience in the brand and digital marketing experience Experience in tech or product-driven companies, including working in a brand or design studio in high-growth environments driving end-to-end campaign management

A storyteller at heart, you can articulate ideas and write creative concepts that link users needs and experiences with design and business objectives

Outstanding verbal and written communication skills

Strong analytical skills

Comfortable working in a fast-paced environment

Experience in Google Analytics, Facebook Ads manager and Google Adwords

Experience in Salesforce / Pardot is a plus

Highly self-motivated, attention to detail, business out focused, collaborative and comfortable in building new competencies

An ability to manage multiple projects, prioritize and work to deadlines

Benefits A business with a strong purpose, to provide quality education to children everywhere A fast and exciting scale-up environment Edtech is a booming industry Work closely alongside seasoned successful entrepreneurs Opportunity to innovate and challenge the status quo Great remuneration