Digital Marketing Specialist

This is an on-site role based out of Pune, Maharashtra
Serious applicants only, kindly apply only if you are ready to re-allocate and be present in our Baner studio.
Approximate expected compensation- 3 to 5 LPA
(depending on your work/industry experience, skills and the potential you carry for the company)
However, we encourage each of you'll to apply if you see the fit, after all its the team that counts.

About Kaoaph
We are a team of individuals with creative minds, problem solving skills and passion to keep performing better each day.

Idea of simple luxury that’s ethically brought to life- KAOAPH (pronounced k-op) offers handmade sustainable demi-fine jewelry; that is truly long lasting.
Kaoaph's jewelry resonates with anything associated with timelessness and style; utmost dedication to quality and sustainability. Kaoaph's creates pieces that last a lifetime and advocate thoughtful and conscious consumption, further supporting thoughtful hands and artisanal industry.

We’re actively looking to hire the world’s best talent to join us. If you have the passion and ambition, let’s build the next big thing together! We’re looking for a creative, out-of-the-box thinker to plan, coordinate, implement and oversee digital marketing campaigns.

You will be working on creating digital marketing campaigns and content marketing that will represent our company and what it does online. You will be responsible for growing revenue through digital media, After campaigns have been launched, you will extract, analyze data and optimize strategically across multiple channels.

Job duties & Responsibilities
• Excellent knowledge of Facebook, Instagram, LinkedIn, YouTube and other social media best practices
• Excellent knowledge of Google ads, remarketing ads and other paid media ads
• Excellent hands on experience with content strategy marketing, social media marketing and placing the brands across on national and global platforms.
• Build creative and strategic overall digital marketing plan
• Strategize and implement promotion campaigns for the brand
• Build inbound and outbound marketing plan
• Define most important social media KPIs and rank under Google SERP
• Building a growth marketing plan of action for the brand and effectively communicating across all platforms, media and teams.
• Measure the success of every social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Excellent hands on experience with on page and off-page SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Monitor SEO and user engagement and suggest content optimization
• Research and forecast future sales and performance trends
• Keep abreast with industry and market trends and best practices
• Provide constructive feedback and implement the vital and necessary learnings across the digital channels
• Proactively working in sync with both the internal and external team of Kaoaph, further proving to be a growth leader and an asset to the company.

Qualifications
• Bachelor's or Master's degree in Marketing, communication, digital technologies or equivalent relevant field
• Fluency in Facebook Ads Manager, Google Ad words, Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

Work Environment
We invest in our employees. Taking care of their needs and helping them with constant learning and growth. Our work environment is fun and vivacious and will provide you with a lot of space to express yourself. The work will be varied and will give you lots of hands-on experience.

You will be working directly with the Head of Design and your ideas will be appreciated, valued and executed. You will get a chance to meet industry professionals from across the globe which will further give you a global exposure and outlook.

Incentives
We will offer both fixed and percentage based incentives based on the individual’s skills, performance and hands on ability to get things done.

Employment Type
Full-time