Digital Marketing Specialist

Candidate Specification:
• Relevant experience in Google & Facebook Ads
• Should possess good communication, interpersonal and analytical skills
• Must possess excellent convincing skills
• Should be prompt and persuasive
• Should be prudent with long term approach with the organization
• Should be able to do or be aware of SEO / SMM activities
• Must possess strong knowledge of Google AdWords, SME, & email marketing

Essential Requirements:
• Exceptional multi-tasking skills
• Able to explain complex social media data in an understandable way
• Strong problem-solving skills
• Demonstrated ability in executing results, with strong attention to detail
• Consumer-centric mindset and ability to think strategically and tactically

Responsibilities:
• Work closely with the Digital marketing team to develop media campaigns that help to achieve corporate marketing goals
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitor the company's social media accounts and offer constructive interaction with users
• Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Increase the reach of product through website and all social media handles
• Managing all the social media handles and posting updates on a daily basis on all the social media handles.
• Any other responsibilities from time to time as assigned by Management
• Knowledge of Facebook’s advertising platform is required
• Research competition, investigate and set benchmarks and deliver on strategies for improvement.
• Establish positioning, identify target audiences, and develop marketing plans with objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign