Digital Marketing Specialist

Role: Digital Marketing with B2B experienceExperience: 3-5 YearsLocation: Navi Mumbai (Ghansoli – MBP)Roles & Responsibilities:1. Manages web search and social media analysis, as well as enhance or build online web presences.2. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. 3. Should have worked on to B2B platform.4. Good to have experience working with IT Industry.5. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).6. Collaborate with internal teams to create landing pages and optimize user experience. 7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.8. Collaborate as the SPOC from Marketing with all other stake holders and develops content strategy to create or curate engaging content for social media posts, blogs, news releases, images, and videos. 9. Refine core messaging to ensure organizational consistency in all aspects of digital communication and ensure the communication strategy reflects the organization’s vision. 10. Develop and refine communication processes and tools. 11. Plan and execute marketing initiatives as part of the Marketing COE jointly with other stakeholders from Digital, Content, Design etc. Requirements:1. 3-5 years’ experience with Masters/Bachelor’s Degree educated, with marketing specialization. 2. Influencing, interpretive skills and the ability to create ownership and support amongst various stakeholders; Confidence and the ability to win people over.3. Should have worked on to B2B platform.4. Good to have experience working with IT Industry.5. Communications planning experience. 6. Proven working experience in digital marketing. 7. Knowledge of website analytics tools.8. Experience in setting up and optimizing Google Adwords campaigns. 9. Strong analytical skills and data-driven thinking. 10. Up-to-date with the latest trends and best practices in online marketing and measurement