Digital Marketing - PPC & Lead Generation

OWEBEST Technologies Pvt. Ltd., a leading information technology and services company, is seeking a Digital Marketing - PPC & Lead Generation expert to join our team. In this role, you will be responsible for developing and implementing effective pay-per-click (PPC) campaigns to drive traffic and generate leads for our business.

The successful candidate will be a highly-driven, self-motivated individual with a passion for digital marketing, and a proven track record of generating high-quality leads through PPC campaigns. If you are someone with a keen eye for detail, have experience in lead generation through PPC campaigns, and can think outside of the box to develop creative, effective marketing strategies, we want to hear from you.
Responsibilities
• Develop, implement, and manage effective PPC campaigns across multiple channels, including Google Ads, Facebook Advertising, and LinkedIn Advertising.
• Conduct keyword research and testing to continuously improve campaign performance, including identifying negative keywords and developing effective ad copy.
• Monitor campaign performance and budget to ensure maximum return on investment (ROI).
• Analyze lead generation data and performance metrics to optimize campaign strategies.
• Work closely with cross-functional teams, including the sales and content teams, to develop effective lead generation strategies.
• Conduct A/B testing to continually refine marketing strategies and improve conversions.
• Keep up to date with industry trends and best practices to ensure campaign effectiveness.

Requirements
• Bachelor’s degree.
• Minimum of 2 years’ experience in digital marketing ; PPC campaigns and Lead Generation.
• Excellent analytical skills and a strong understanding of performance metrics.
• Strong written and verbal communication skills.
• Extensive experience with Google Ads, Facebook Advertising, and LinkedIn Advertising.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
• Must have experience of working in Service based IT company