Digital Marketing PPC
Published date: 2024/01/10
- Location: Mumbai, Maharashtra, India
PPC Executives -
Roles and Responsibilities
Monitor and administer web analytics dashboards, reports, and key reporting tools.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid marketing initiatives on Google, Facebook, Linkedin and other platforms.
Monitor and evaluate search results and search performance across the major search channels.
Improve quality score and conversion rates via landing page optimization.
Execute the generation of new paid search display campaigns, ad groups.
Develop, implement and optimize paid search campaigns on Google AdWords, Facebook, Re-marketing, and LinkedIn, and the ability to lead others in these tasks is needed.
Desired Candidate Profile
Experience in handling PPC campaigns for different industries like Education, Entertainment, Real Estate, and E-commerce, would be preferred.
PPC specialists with relevant experience of at least 1-3 years.
Experience in data analysis and reporting using Google Analytics, Adwords Reports, Facebook Ads Manager, and/or Google Data Studio.
Good knowledge of overall digital marketing mixes such as SEO, Landing Pages, Funnel, Marketing Automation, Social Media, and Content Marketing.
Working knowledge of analytics tools (Google Analytics, Google Data studio, GTM, etc.)
Passion for Branding, Marketing, Digital Media, and Internet marketing.
Outstanding ability to think creatively to identify and resolve problems
Roles and Responsibilities
Monitor and administer web analytics dashboards, reports, and key reporting tools.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid marketing initiatives on Google, Facebook, Linkedin and other platforms.
Monitor and evaluate search results and search performance across the major search channels.
Improve quality score and conversion rates via landing page optimization.
Execute the generation of new paid search display campaigns, ad groups.
Develop, implement and optimize paid search campaigns on Google AdWords, Facebook, Re-marketing, and LinkedIn, and the ability to lead others in these tasks is needed.
Desired Candidate Profile
Experience in handling PPC campaigns for different industries like Education, Entertainment, Real Estate, and E-commerce, would be preferred.
PPC specialists with relevant experience of at least 1-3 years.
Experience in data analysis and reporting using Google Analytics, Adwords Reports, Facebook Ads Manager, and/or Google Data Studio.
Good knowledge of overall digital marketing mixes such as SEO, Landing Pages, Funnel, Marketing Automation, Social Media, and Content Marketing.
Working knowledge of analytics tools (Google Analytics, Google Data studio, GTM, etc.)
Passion for Branding, Marketing, Digital Media, and Internet marketing.
Outstanding ability to think creatively to identify and resolve problems
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