Digital Marketing Manger

We are looking for an experienced and result-driven Digital Marketing Manager to join our awesome marketing team! As a Digital Marketing Manager at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. Responsibilities: • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. • Instrument conversion points and optimize user funnels. • Collaborate with agencies and other vendor partners. Qualifications: • Proven working experience (4-5 years) in digital marketing. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. • Experience in optimizing landing pages and user funnels. • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). • Working knowledge of ad serving tools (e.g., DART, Atlas). • Experience with A/B and multivariate experiments. • Solid knowledge of HTML, CSS, and JavaScript development and constraints. • Strong analytical skills and data-driven thinking. • Up-to-date with the latest trends and best practices in online marketing and measurement